A collaboration during the Pandemic, blending Jeremiah’s industrial design heritage with Alexandre Souêtre’s visual approach as the first set in a limited series of analog artifacts. The collaboration included co-design & co-execution, producing (2) conceptual objects along with a visual campaign (photo x video) that transforms how you experience those objects. The two set out to take this provocation as far as their imaginations would allow, making the viewer slow down and focus on the core utility, visually experiencing common objects in ways they haven’t before.

The objects:
Nowadays, everything is automatic. Being present is no longer a protocol. Actions are effortless, and most often mindless. These objects seek to evoke a return to mindfulness. The interactions require intentionality and the forms drive new utility. Each is pure and precise in materiality and in function. Beautifully minimalist reinterpretations of common icons, with a focus on quality. The objects were co-designed and conceived remotely from NYC, Portland, Los Angeles, Miami, Paris & Reykjavík.

The Visual Campaign was produced in Portland & Los Angeles and shot in Los Angeles.

International Morse Tapping Key N 009
An understood utility and a completely reimagined form. The concept stemmed from the need to slow communication down and challenge the expected speediness in delivery that users experience with smartphones.

Analog Brass Lighter N 010
A provocation, thinking backward in function, but foreword in form. A well-known archetype with a completely re-imagine utility.